memorable -	Websites built on images which have immediate impact help your customers remember your site amongst the many others they see while searching the web.
professional -	A website represents your enterprise. It incorporates hundreds of design elements which create an impression on your viewers. An effective site incorporates professional graphic design witjh the latest technology and capabilities. If you don’t want to be looked at as an amateur, you’ll want to avoid do-it-yourself sites that users will associate with your skills or products.
affordable -	A budget for a website should be set up-front, and adhered to, by identifying the specific images, pages, and features that will be incorporated. Each item has a predetermined, reasonable value.
predictable -	Developing a website is like developing any computer application. The successful development process must allow the customer to define his needs, select options, and collaborate with the designer throughout the process. Developer and customer work together to achieve a predefined, agreed upon goal.